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Brand JSM

“Beauty starts from you. Just believe.”

- Jung Saem Mool -

Person

The nature of beauty came down on her DNA from her mother
who was also a painter. Art of expression from her long experience and
consideration applies on each person’s skin type, bone structure, face line,
color and shape. Your own make up fit. This beautiful discovery starts from
the intuition of Jung Saem Mool, the artist.

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Principle

Jungsaemmool’s makeup has seven principles about line, area and solid. Science and sensibility. Vision and sense. Exaggeration and moderation. Purity and sensuality. These qualities exquisitely harmonize and spread out on one’s face. This is how the beautiful illusion starts

Thin & Thick

Technique that makes a contoured and smaller face. Make the thick area look closer and thin area look farther for three dimensional effect.

Warm & Cool

Technique to create youthful look. Color contrast creates natural liveliness on skin.

Wet & Dry

Secret of long-lasting makeup. Layering several different textures is the key of long-lasting makeup.

Lost & Found

Skill to make bigger eyes and defined lips by adjusting thickness and chroma of the line.

Focal Point

Implemented by three-division principle that places objects in focused spot, it balances and relaxes your complexion.

Simple & Complex

Technique that emphasizes specialties and simplify the rest, so pros stand out and cons fade out.

Old & New

Harmony of trend and individuality. Use the latest trendy makeup colors and techniques while matching with one’s own style.

Philosophy

True beauty should not be compared to something or following the changing
trend.It is discovering and completing one’s own nature of beauty. The most
perfect beauty is the way you are. Jungsaemmool loves your hidden beauty, your
natural lines, colors and shape. Makeup is a process of facing yourself. Trust your
own beauty. Jungsaemmool’s makeup

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Promise

INSPIRING NATURAL BEAUTY
The beauty staring from one’s own personality.
Everlasting existence even with time.
Jungsaemmool Brand truly aims for ‘Inspiring Natural Beauty’
Jungsaemmool and her sincere consideration have shown
the new style of K-Beauty and let other women find their own beauty.
We pay attention to your own beauty and complete your beautifulness.

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